SILVER TRAVELLERS – SUPPORTING SMEs TO REACH AND ATTRACT ELDER TRAVELLERS BY INNOVATIVE STRUCTURAL AND EDUCATIONAL METHODS
Europe's population is getting older. The share of people aged 65 years and over is increasing in every EU Member State, EFTA and candidate country (Eurostat '17). Turkey, e.g., is one of the world's youngest countries, but it is among the top 10 in the world's fastest ageing. The situation of demographic change is similar in the other partnering country in this project: Austria, Latvia, Spain, Italy. Correspondingly, the growth rates for travellers over 65 years have been increasing over the years - and are even higher than those of other age groups (Analyse Lifestyle 2017). In Spain, e.g. the national institute of statistics censed 3,593,857 travellers, on average 43 years old (2017) and they have seen an increase of 5% in terms of travellers who decide to consume a rural getaway more than once a year. - To this, the tourism sector needs improvement based on new educational approaches and instruments that the "Silver Travellers" project wants to provide in order to upgrade respective customer services offered.
TANGIBLE RESULTS of the project:
The SILVER TRAVELLERS project aims, through the development of mobile learning and professionals' key skills learning material relevant to the labour market and considering the usage of European Instruments (ECVET/ECTS) to close an existing gap in the provision of modern technology learning in the rural tourism sector facing new market challenges.
The SILVER TRAVELLERS aims at providing access to formal contents that can be used as mobile learning. Hence, this project will provide formal and sequenced learning objects using prompts in different formats, namely audio, text, videos e.g. Being open to public for free download; a Creative Common Licence will be agreed in the partner contracts.
The project wants to:
- Provide VET/ HE for working in tourism education with systematic approaches to and opportunities for the initial and continuous professional development of their staff in both school and work-based settings, support educators in this field with new technology solutions for their training,
- Rural tourism enterprises shall receive results and have a clear competitive advantage by employing,
- Silver Travellers' trained staff and thereby better attract new customer segments to their benefits.
The project consortium is composed of six partners:
- Trabzon University (Coordinator/TURKEY),
- Sera Lake Hotel (TURKEY)
- KOAN a Tourism Consultancy (SPAIN),
- CONFAPI ( ITALY)
Latvia : New-1
This project [2019-1-TR01-KA202-075158]has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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