SILVER TRAVELLERS – SUPPORTING SMEs TO REACH AND ATTRACT ELDER TRAVELLERS BY INNOVATIVE STRUCTURAL AND EDUCATIONAL METHODS
Europe's population is getting older. The share of people aged 65 years and over is increasing in every EU Member State, EFTA and candidate country (Eurostat '17). Turkey, e.g., is one of the world's youngest countries, but it is among the top 10 in the world's fastest ageing. The situation of demographic change is similar in the other partnering country in this project: Austria, Latvia, Spain, Italy. Correspondingly, the growth rates for travellers over 65 years have been increasing over the years - and are even higher than those of other age groups (Analyse Lifestyle 2017). In Spain, e.g. the national institute of statistics censed 3,593,857 travellers, on average 43 years old (2017) and they have seen an increase of 5% in terms of travellers who decide to consume a rural getaway more than once a year. - To this, the tourism sector needs improvement based on new educational approaches and instruments that the "Silver Travellers" project wants to provide in order to upgrade respective customer services offered.
TANGIBLE RESULTS of the project:
The SILVER TRAVELLERS project aims, through the development of mobile learning and professionals' key skills learning material relevant to the labour market and considering the usage of European Instruments (ECVET/ECTS) to close an existing gap in the provision of modern technology learning in the rural tourism sector facing new market challenges.
The SILVER TRAVELLERS aims at providing access to formal contents that can be used as mobile learning. Hence, this project will provide formal and sequenced learning objects using prompts in different formats, namely audio, text, videos e.g. Being open to public for free download; a Creative Common Licence will be agreed in the partner contracts.
The project wants to:
- Provide VET/ HE for working in tourism education with systematic approaches to and opportunities for the initial and continuous professional development of their staff in both school and work-based settings, support educators in this field with new technology solutions for their training,
- Rural tourism enterprises shall receive results and have a clear competitive advantage by employing,
- Silver Travellers' trained staff and thereby better attract new customer segments to their benefits.
The project consortium is composed of six partners:
- Trabzon University (Coordinator/TURKEY),
- Sera Lake Hotel (TURKEY)
- KOAN a Tourism Consultancy (SPAIN),
- CONFAPI ( ITALY)
*Job Opportunities in the Aging Economy: http://www.yaslibakimiturizmi2020.com/
*Palliative Care and Medical Nutrition Practical Approaches: http://geriatrikonkoloji.org/tr/
*Geriatrics and Tourism for the Disabled: https://igeme.com.tr/geriatri-ve-engelliler-icin-turizm/
*The Reflections of Elderly Tourism and Changing Old Age https://dergipark.org.tr/en/download/article-file/1089148
* Originally the Lust for life fair (senior fair) was planned for Sept, but due to Covid19, like in many cases, organisers have cancelled the event. However, further details may be found https://www.lebenslust-messe.at/de.html.
*At home, but also when travelling at the moment, it is older or immunocompromised people who are particularly at risk from the Covid19 virus. What you can do, what the right measures are and important up-to-date information can be found on this official site in Austria. https://www.oesterreich.gv.at/
*For travelling from/ into Austria, find information (FAQs also available in English) on the latest regulations because of the present pandemic here:
country opens up to tourists, Austrian Foreign Ministry strongly recommends
having an additional travel insurance that may cover any Covid-19-related
costs. Be sure to check whether insurance companies offer such packages, so you
can enjoy your staying in Vienna. More information (available only in German)
you can find here:
*For the second year in a row, accommodation establishments across the country reported a significantly lower number of overnight stays. In July 2021, 15.4 million overnight stays were booked. In comparison to July 2019, that is 17.7% less bookings than before the Covid-19 crisis. Despite the slow recovery, many in the tourist branch are staying positive and are certain that the industry can work well under the pandemic mask and distance conditions.
Graphic: APA/ORF.at; Source: Statistik Austria
This project [2019-1-TR01-KA202-075158]has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.